When our friends at Artem approached us about shooting their new Loop-less HydroFlex watch straps, we couldn’t resist taking them into the place we call home—Brooklyn, NY. As a bunch of watch enthusiasts, we all know that a great strap can not only completely transform a watch—can make or break one too. Artem has made a name for itself with its sailcloth-style straps. In hand, their HydroFlex material is clearly flexible, yet durable.

Artem took this tech to the next level, with their Loop-less bracelet-like deployant clasp. Together these two innovations make for a sleek, go-anywhere, do-anything combo. The ‘anywhere’ portion of that combination definitely includes Brooklyn—these straps felt right at home somewhere between the neighborhoods of Park Slope and Gowanus. There’s a wide array of colors available, we chose Loop-less HydroFlex watch straps that can easily go with anything in your collection, namely: Dark Matter, Lunar Ash, and Solar Flare. 

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