The Toy Book returns to ASTRA Marketplace & Academy this June for the debut of its 2025 Specialty Toys & Gifts Issue.
Our team is hard at work on this issue and we want YOU to get in on the action!
The Toy Book’s 2025 Specialty Toys & Gifts Issue shines a spotlight on classic, open-ended play categories and the best in new launches for mid-2025 and beyond. This includes products carried by independent specialty toy stores, gift shops, hobby shops, comic shops, and more.
Standard Showcase Opportunity:
You may submit up to three (3) key drivers in each of the following categories for this issue:
- SPECIALTY TOYS & GIFTS: WHAT’S HOT
Any toy, game, or other product sold in a specialty store. - ADORABLE, FASHIONABLE, & ADVENTUROUS
Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc. - BUILDING & EXPLORING
Building Sets, Construction Sets, Magnetic Building Sets, Model Kits - CREATIVE CORNER
Arts, Crafts, Activities, Puzzles - CUTE, CUDDLY, & COLLECTIBLE
Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc. - THE LEARNING LAB
STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health) - SHARED ADVENTURES & HEATED BATTLES
Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc. - TWEEN SPIRIT
Products geared toward tweens and teens (beauty, fashion, etc.)
They will appear in the following format:
COMPANY NAME
PRODUCT NAME | AGES: 0+ | MSRP: $0.00 | AVAILABLE: DATE
Short product description of no more than 25 words.
Premium Showcase Opportunity:
Stock This!: A Specialty Toys & Gifts product showcase across all categories. Note: This is a PREMIUM opportunity for placement in our lead Showcase. There is a $500 fee to submit a product. More details on the program here.
Additional Highlights include:
- Our annual specialty Industry Q&A in which retailers, manufacturers, and others in the space discuss the latest trends, industry happenings, and how business strategies are evolving across the specialty toy market.
- Select Toy Book departments plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.
- Release Date: June 1, 2025
- Bonus Distribution: ASTRA Marketplace & Academy
- Ad Deadline: 5/1 | Edit Deadline: 4/7
Reach out to discuss editorial opportunities immediately as the deadline is fast approaching! Email james@toybook.com for details.
Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:
- Jackie Breyer: Jackie@toybook.com
- James Devin: jd@toybook.com
- Stephanie Katz: stephanie@toybook.com
- Kate Kenny: kate@toybook.com
Check out our Editorial Calendar for additional opportunities in the months ahead!
Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!
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