Life is nothing without a little action. Whether kids are enacting their own battle scenes, recreating iconic movie moments, or jumping into the action themselves, these toys add a lively element to play. This showcase features upcoming action figures, playsets, collectibles, and more that kids can use to bring some excitement to playtime.
WWE CHAMPIONSHIP TITLE ASSORTMENT
Every kid in the WWE Universe can become a champion and act out favorite matches seen on RAW, SmackDown, and NXT. The adjustable belt is a perfect complement to kids’ WWE action figures collection.
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MIGHTY MORPHIN’ POWER RANGERS AUTO-MORPHIN’ FIGURES
Add mighty morphin’ nostalgia to your collection with the iconic Power Rangers. With a press of the lever, collectors can watch all six Rangers morph from their teenage selves to their heroic forms.
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SILVERHAWKS REACTION FIGURES WAVE 1
This collection features the SilverHawks in ReAction Figure style. These 3.75-inch-scale action figures include Quicksilver, Steelheart, Bluegrass, and Mon*Star with vac-metal accents inspired by the toys of the 1980s. ReAction Figure stands (pictured) are sold separately.
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TRANSFORMERS CYBERWORLD SCORPONOK STRIKE BATTLE SET
This large-scale Scorponok figure doubles as a playset that works with the 4-inch Cyber Changers figures. The set has interactive features, including a buzzsaw arm, a claw hand, and a cyber bike.
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AVAILABLE: FALL 2025
CYBERPUNK: EDGERUNNERS
The hit anime series Cyberpunk: Edgerunners, based on the video game Cyberpunk 2077, jumps from screen to shelf for kidult collectors. This collection features highly detailed and posable 1:12 scale figures.
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AVAILABLE: SPRING 2025
MASTERS OF THE UNIVERSE X THUNDERCATS FIGURES
Two iconic ‘80s action brands unite in this new line of mashup action figures. Characters include Lion-O and Battle Cat-Man (pictured), Cheetarah, and more.
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AVAILABLE: JUNE 2025
9 TO 5 WARRIORS WAVE 2
The breakroom battles rage on, with six new recruits clocking in to join the fray. Office supplies inspire the Breakroom Bandits and Water Cooler Commandos, 3.75-5.25-inch action figures with limited articulation.
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AVAILABLE: JUNE 2025
TOTAL ANIME 6.5-INCH CORE LINE ASST — CHAINSAW MAN
Total Anime delivers premium, meticulously crafted collectibles from beloved franchises featuring anime-accurate poseability and accessories. Created by lifelong fans, Jazwares’ mission is to help collectors re-create their favorite moments from the shows they love.
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DC SUPER FRIENDS BOOM BLASTERS
Little superheroes can save the day with this collection, including the Batman Bow Blaster (pictured), Batman and The Joker Boom Blasters, and soft Power Pods (ammo) inspired by Superman, The Flash, and more.
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GREMLINS 2.5-INCH COLLECTIBLE FIGURES
Collectors can bring Gremlins home with this surprise toy collection, featuring six figure designs. Just don’t get your Mogwai wet or feed them after midnight.
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HEROES OF GOO JIT ZU METEOR MADNESS GOO-TRON SUPREME
Goo Jit Zu is bigger than ever with this extra-stretchy figure. This figure is a mashup of three heroes featuring interchangeable heads, multicolored lights, three kinds of goo, and more than 35 sounds.
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AVAILABLE: JULY 2025
TEENAGE MUTANT NINJA TURTLES CLASSIC SEWER LAIR PLAYSET
This playset is inspired by the Teenage Mutant Ninja Turtles Sewer Lair Playset from 1989. The set features two levels with different play spaces connected by an elevator.
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AVAILABLE: SUMMER 2025
LORD OF THE RINGS DELUXE ACTION FIGURES SERIES 9
Enter the Mirkwood forest with the newest action figures based on the Lord of the Rings film saga, including the elderly hobbit Bilbo Baggins and elf warrior Tauriel.
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AVAILABLE: FALL 2025
STRETCH ARMSTRONG
The classic stretchy toy returns. This Stretch Armstrong figure has super flexible arms and legs that retract to their original shape.
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AVAILABLE: FALL 2025
ULTIMATE LEGENDS: 5-INCH ONE PIECE
These action figures capture the essence of the Straw Hat Pirates Luffy (pictured) and Zoro from One Piece with 27 points of articulation for dynamic poses and display.
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WORLD’S SMALLEST GODZILLA MICRO FIGURE
The king of monsters is smaller than ever. This miniature Godzilla figure is 1.25 inches tall and comes with a mini case for display and storage.
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AVAILABLE: SPRING 2025
DC MULTIVERSE BATMAN BEGINS 7-INCH ACTION FIGURE
Inspired by the first chapter in Christopher Nolan’s The Dark Knight Trilogy, this Batman Begins action figure features Ultra Articulation with up to 22 moving parts. It includes four accessories, a display base, and a collectible art card.
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DŌTEKI DYNAMIC BATTLE SYSTEM
Fire, Ice, Earth, and Tech clash in electrifying multiplayer battles that evolve with every move. Players can adapt, strategize, and triumph with Collector Battle Packs, Training Sets, and Multiplayer Packs.
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AVAILABLE: FALL 2025
BIKER MICE FROM MARS ACTION FIGURES – WAVE TWO
Nacelle doubled the number of figures for wave two, which features villains alongside two new heroes. Lawrence Limburger, Charley, Carbine (pictured), Greasepit, Doctor Karbunkle, and Fred the Mutant headline wave two, along with a slew of unique accessories and interchangeable heads.
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AVAILABLE: FALL 2025
SOCKERS SOCCER ACTION FIGURES
This collection of 8-inch action figures features soccer legends Lionel Messi and Kylian Mbappé. These figures have 10 points of articulation and detailed designs.
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SMASHERS DINO EGG HUNT
Embark on a Jurassic adventure with Smashers Dino Egg Hunt. Kids can discover more than 35 surprises, including fire-breathing dinos with lights and sounds, and mini dinosaurs to collect. Roar and dig for fun!
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AVAILABLE: SPRING 2025
BEYBLADE X CLASH AND CARRY BEYSTADIUM BATTLE ARENA
Bladers can now let it rip wherever they go with this portable Beystadium. | Source: Hasbro
The set easily folds out to reveal an epic Beyblade stadium. | Source: Hasbro/The Toy Book
The compact design makes it simple for kids to take the Beyblade action on the go. | Source: Hasbro
This portable Beyblade stadium easily unfolds, revealing the perfect arena to challenge other Bladers on the go. It also features Hasbro's signature X-Celerator rail that launches the die-cast Tops into XTreme Dash when touched. When kids are done playing, the stadium folds away for helpful storage and transportation.
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The post 22 New Products Joining the Action Aisle This Year appeared first on The Toy Book.
