For the first time, Plus-Plus USA will create licensed products. The company inked deals to create 2D Puzzle by Number boxes and tubes inspired by Peanuts and Atari. Despite being active in the U.S. market for more than a decade, the team at Plus-Plus says it was important to seek the right brands before entering the world of licensed puzzles.

“We’re honored to join with these two iconic brands, both evergreen and with tremendously broad age appeal,” Ryan Hamilton, CEO of Plus-Plus USA, tells The Toy Book. “Creating products with Peanuts and Atari showcases the playful freedom in our unique, single Plus-Plus shape.”

The new range launches in the fourth quarter and is developed for sale exclusively in the U.S. market. The news comes alongside Peanuts’ 75th anniversary celebration and a growing interest in Atari’s catalog of gaming classics.

Plus-Plus also inked a publishing partnership with Highlights Press, a publisher of books designed to “inspire curiosity, creativity, and confidence in kids”

Under the new deal, Highlights will release Christmas Fun: Build, Puzzle, Play, a festive activity set that pairs Highlights’ signature
Hidden Pictures puzzles with Plus-Plus’s award-winning eco-friendly puzzle pieces. Set for release on Sept. 23, this title comes with 100 pieces in holiday colors and 40 puzzle patterns for kids to complete.

“We are always looking for innovative ways to inspire curiosity, creativity, and confidence in kids, and Plus-Plus is the perfect partner to help us do just that,” says Jenn Faux, Vice President of Product Innovation at Highlights Press. “The collaboration allows us to expand the way kids interact with our books — bringing stories and activities to life through hands-on play.”

Those attending Toy Fair in New York this weekend can visit Plus-Plus in Booth No. 5827.