
Handstand Kitchen is cooking up a sweet Toy Fair treat.
At this year’s event, the company will unveil its latest licensed bakeware, featuring fan-favorite characters from Bluey, Hello Kitty and Friends, and Smoko. The collaborations are now available for preorder with shipping slated for this fall.
We are delighted to partner with Bluey. As the top-rated series for preschoolers and children, its 2025 theme of ‘Let’s Play Chef’ aligns perfectly with Handstand Kitchen’s mission. The excitement surrounding these exclusive sets is incredible, and pre-orders have already exceeded expectations.”
For the first time, Handstand Kitchen is partnering with the Dogs from Down Under for an exclusive collection of kid-friendly cooking supplies. The line makes it easy for little chefs to get involved in the kitchen, featuring functional utensils, cookie decorating kits, and a complete kitchen starter set full of Bluey charm. With the series’ beloved pups and beginner-friendly tools, this playful collection is the recipe for family foodie fun.
For a dash of kitchen kawaii, kids can collect adorable additions to the Smoko Friends collection. This Japanese-inspired line builds on the success of its 2024 launch with three new home goods: a mixing bowl, a cupcake kit, and a cookie decorating set. Fans can also take the cuteness outside the kitchen with tumblers, bag clips, aprons, and a timer inspired by the delightful characters.

Handstand Kitchen will also extend its already expansive Hello Kitty collection with a variety of cooking and bakeware. Intended for kids and kidults alike, these items will feature lovable characters like Hello Kitty, Kuromi, My Melody, and Cinnamoroll. From kitchen towels and aprons to cookie and sandwich cutters, every kitchen corner can drip with sugary Sanrio style.
All the products are now available for preorder on Handstand Kitchen’s website. Toy Fair attendees can sample these new products and more Mar. 1-4 at the Javits Center in New York City.
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