Just in time for Toy Fair, Marmals is releasing a new batch of modular magnetic marvels — now mini-sized.
Cheekily titled Minimals, these smaller, customizable magnet figures retain the fidgeting fun kids love about the original Marmals, with a renewed focus on creating character-driven stories. Though they’re small, each Minimal packs a big personality for consumers to discover! These stylish collectibles will seamlessly combine with any existing Marmal toys and accessories for an experience as creative and ever-changing as the kids playing with them.
The current Marmals utilize a sleek, stylish design that appeals to both kids and kidults. | Source: Marmals
The new Minimals will be smaller and more character-driven than the originals. | Source: Marmals
Retailers can preview the new line at Toy Fair. It will be officially released in the second quarter of this year.
Alongside the launch, Marmals will also update its packaging to compliment the toys’ high-brow, fashion-forward branding. The sleek, minimalistic design showcases the toy first, not the box. In the midst of colorful, loud toy shelves, Marmals and Minimals will stand out to kids and collectors alike.
Toy Fair visitors can check out these magical mini figures at Booth No. 5839B.
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