Crayola started the year strong, going viral with its decision to revive fan-favorite discontinued colors in limited-edition collector sets. Replicating that success is difficult, but Crayola’s holiday collection might just be the star on top of its year.
At this year’s Toy Fair, Crayola will showcase and demo its upcoming line for the holiday shopping season, as well as the coveted retired crayon packs. The collection expands its current signature products with new games, licensed characters, and innovative, interactive ways to create art in the modern age.
Among new licenses with Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things, and many more, Crayola is also dedicating time to its long-standing partnerships. Two classic product lines are getting a Bluey makeover for the holidays: Color Wonder and Scribble Scrubbies. The Scribble Scrubbie Bluey Poolside Playset invites kids to color, wash, and splash with their favorite characters at a scenic pool party. For less of a mess, kids can use the ink-free Color Wonder Stamper to doodle with the dogs from down under on special paper, not on the walls.
This holiday, Crayola is celebrating our unique color variety, collectability, and customization to inspire everyone to experience creative moments. Imagination has no limits and we are bringing color and creativity to the world one smile at a time. Following the enthusiastic response to our retired crayon color collection, we're thrilled to share even more art-inspired activities with innovative twists."
Crayola’s spin-top Colourwhirls are also getting a major upgrade. Kids can now unleash their imagination in the Colourwhirls Arena. In true Beyblade fashion, kids can let their spinning markers rip to create playful, one-of-a-kind spiral art or challenge their friends to the ultimate clash of colors — just try not to get dizzy!
Using new technology, kids can find new ways to create with the toys they already love. Kids can attach their mountain of Crayola markers to a Marker Airbrush machine to create spray art or color on Crayola’s DIY Goo slimes to create a squish as unique as their personalities. Each craft kit allows little artists to explore their creativity while expressing the traits that make them special.
Retailers can demo these toys and other upcoming Crayola products at Booth No. 435 at this year’s Toy Fair Mar. 1-4.
CRAYOLA COLOURWHIRLS 3-PACK SET
Combining the classic spin top toys with the brand’s washable markers, kids can make color spiral art creations like never before. Kids insert the marker into the spinner, use the handle and the rip cord, and then spin their toppers to create fun spiral art. Colourwhirls are also compatible with Crayola products, including broad and…
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CRAYOLA SCRIBBLE SCRUBBIE OCEAN GLOW LAGOON
Use the kid-powered lagoon tub to clean the pets, then color them over and over again with the included markers. The set comes with four pets that will glow in the dark.
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