Since launching in March 2024, Yoonique has quickly made a name for itself in the plush toy and gift industry. Founded by Jeanne Yoon, a seasoned toy executive with a track record of developing best-selling plush lines, the company combines innovation, quality, and charm in every product. With a focus on original, collectible plush that appeal to kids and adults alike, Yoonique is positioning itself as a major player in the industry.
From the friendship-inspired Pluzzles to the vibrant Candy Bears, the soothing Fuzzy Foam Balls, and the irresistibly cuddly Chubzeez, Yoonique’s brands offer something for everyone. In this Q&A, the company shares insights into its creative process, product lines, and future plans.
What inspired you to launch Yoonique LLC?
I decided to turn my passion and plush toy industry expertise into a business; previous colleagues who are now members of Yoonique supported and understood my vision. My vision consisted of a customer-first approach, high-quality standards, workmanship, and “Yoonique” trendy plush.
Yoonique offers five original plush lines: Pluzzles, Candy Bears, Fuzzy Foam Balls, Chubzeez, and Cutie Cubes. How does it differentiate itself from other plush toy and gift companies?
We work closely with our design and production teams in sourcing the latest fabric trends, patterns, and textures. Plush toys aren’t just comforting objects, but also powerful tools for emotional expression, individuality, and connection.
What are Yoonique’s core values when it comes to product development and design?
Yoonique’s core values are a combination of safety, quality, innovation, and brand identity.
The first Pluzzles series was inspired by neighborhood dogs that you and your dog, Chloe, met on their daily walks. Fans of plush can purchase other animals and characters — how were they inspired, and what can collectors expect from the line in 2025?
New assortments are designed by transforming everyday items, hobbies, interests, and favorite things into a cuddly companion. Assortments range from traditional, trendy, seasonal, mythical, and whimsical. We have Sports Pluzzles, Fantasy, SeaLife, Foodie, Fruits, Barnyard…etc. Our latest Pluzzles assortment was created based on feedback from a speed puzzling competition.
How did Candy Bears get their name, and what makes them special compared to other teddy bears?
Candy Bears has a special combination of ultra-soft spandex and bright colors with tonal accents. When the first series of Candy Bears was sampled, it looked as if a bag of gummy bears had burst open and scattered in our showroom with over 30+ colors of Candy Bears.
The first series of square shaped plush feature five different animals. | Source: Yoonique
Cutie Cubes are square-shaped plush. | Source: Yoonique
What role does sensory play and stress relief play in the design of Cutie Cubes?
Cutie Cubes designs have different textures, like buttery soft “rabbit fur” fabric, a 3D cube shape, colors, and embroidered details, which can create a calming play experience. Cutie Cubes also come with a “Yoonique” pop-up hangtag that gives the name of the character and a mini bio.
Chubzeez are soft, squeezable, whimsical plush. What can consumers expect from the upcoming Chubzeez mystery capsules?
People love mystery capsule/box toys, and the excitement comes from not knowing which style you will receive. We have taken the fluffy and soft Chubzeez, combined them with vibrant metallic colors. These will come with a clip that you can add to your bag, keychain, suitcase, or backpack.
What does Yoonique have planned for its line in 2025?
We are excited to be launching a brand called “LaBabies” in late Spring 2025. Our core brands are getting a seasonal refresh, including our Candy Bears. They will be released in Halloween and Holiday assortments.
How can potential partners connect with the Yoonique team to explore collaboration opportunities?
Yoonique has coverage from West to East Coast. We offer plush programs for domestic and direct import partners. Our team can be reached at info@yooniquetoys.com, West Coast – Jeanne: jeanne@yooniquetoys.com, Gracie: gracie.fuentes@yooniquetoys.com, East Coast: andy.rauch@yooniquetoys.com.
The Toy Book team will be at Toy Fair March 1-4. Pick up your copy of The Big Toy Book at booth No. 3327.
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