Deddy Bears fans have been dying for more ways to collect their favorite plushies. As Toy Fair approaches, Innov8 Creative Academy inked a series of licensing deals to bring these adorably undead collectibles to life in new ways.
The agreements include contracts with Ground Up and Thunder Bay Press for new apparel, footwear, and books featuring the line’s creepy, colorful characters. The upcoming products will be on display from March 1 to 4 at this year’s Toy Fair.
Each bear’s story was previously contained to autopsy biography cards, but Thunder Bay Press is bringing the monster mayhem to new heights. The imprint of Printer Row Publishing will release a new series of activity books based on the fearsome furry friends, including sticker collections and coloring books that will launch later this year.
We’re happy to partner with Thunder Bay Press on these new additions to the Deddy Bears brand. These books will give fans of all ages a fun, creative way to engage with their favorite ‘deadly adorable’ characters, bringing Deddy Bears to life beyond the shelves and into their hands."
Ground Up Footwear is also designing a Deddy Bears collection for retailers across the U.S. and Canada. The line will feature a variety of frightfully fun looks, from athletic sneakers to formal and seasonal attire. With these scary styles, fans will never have to worry about “bear” feet.
Fans can visit License 2 Play Toys at Booth No. 2253 to check out these new Deddy Bears collectibles.
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