Moose Toys enters the toy slime market with the launch of Gui Gui. Combining the beauty industry with kid-safe slime, Gui Gui creates age-appropriate beauty experiences with slime featuring a variety of textures, colors, and scents. 

Younger audiences receive a unique unboxing experience with every Gui Gui semi-mystery reveal. With Gui Gui, consumers can unbox the packaging to unveil the scented slime, mix in boosters to add texture, discover a collectible figurine, and add sparkles to their creations. 

The Gui Gui collection will feature four textures: Gloss, Clear, Butter, and Cloud. All textures come in various colors and scents, such as coconut waves, jasmine, and sweet citrus. 

The single packs will retail for $9.99, and while consumers can choose their slime texture, all colors, scents, charms, and collectibles will remain a surprise until unboxing. The collection features 13 varieties to collect, plus a limited edition release with only 1,000 available. 

Gui Gui will first launch at Walmart in late April, with a grander retailer rollout and line expansion anticipated for this fall. 

“Moose’s expansion into new categories is always disruptive, and consumers take notice because they know we’re bringing innovation and a fresh new feel. Beauty and slime are booming categories with incredible social media virality. With Gui Gui, we are combining both forces to create this year’s must-have item. This intersection with a Moose twist provides a fun, engaging, and age-appropriate experience for kids,” says Paul Solomon, CEO of Moose Toys.

Moose Toys will showcase Gui Gui and its other new product lines at Toy Fair, March 1-4, at booth No. 2265. Attendees can also visit The Toy Book at booth No. 3327 to pick up the 2025 edition of The BIG Toy Book while supplies last. This jumbo-sized issue features Gui Gui on its outer cover and contains exclusive content.