Incredible Group is serving more ultra-realistic Squishis to its consumers with a new addition: the Bazooka Bubble Gum Squishi. 

This nostalgic Squishi fidget toy looks just like the classic chewy bubble gum and even includes the Bazooka Joe comic strip featured on the real gum packaging. 

“We’ve seen an increasing appetite for fidget toys, collectibles, and nostalgia-driven products across the board from kids to kidults,” says Saul Sacks, the President of Incredible Group. “We have no doubt both new and legacy fans of the license will be able to delight their senses with these Squishies — we can’t get enough!”

Bazooka fans can carry this Squishi in their back pocket or, squeeze it in their hand to show their love for the band.  

Becky Silberfard of Bazooka Brands says, “We’re always looking for new ways to extend the fun of Bazooka Bubble Gum while preserving the things that make it universally recognizable. Working with Incredible Group, we’re bringing to life some of the core equities of the Bazooka brand with this modern spin on a classic confectionery product, and we’re eager to see the fans’ reactions.”

Bazooka Bubble Gum joins other classic brands in the line, such as Sour Patch Kids, Oreo, ICEE, and more. 

This officially licensed toy is perfect for gum or Squishi addicts, adding a new pop to their collection. 

The Bazooka Bubble Gum Squishi hits specialty retailers in the U.S. and Canada this spring. The Incredible Group will exhibit its new products at Toy Fair in New York beginning March 1 in Booth No. 2057.