A year-long Star Wars campaign begins now.
Disney Consumer Products’ Star Wars Power the Force campaign aims to help fans of all ages fuel their passion for the franchise by igniting their imagination, creativity, and sense of adventure. Star Wars enthusiasts can expect a series of exciting releases from Disney Consumer Products throughout the year.
Today, fans saw a handful of new reveals. The notable products were RockLove AT-AT and AT-ST necklaces and The LEGO Group’s AT-AT Driver Helmet Building Set. The campaign offers something for every Star Wars fan, whether they want to play, collect, or stunt a new signature jewelry piece.
The Rebel Starfighter watch is a part of Citizen's Star Wars collection. | Source: Citizen
The AT-AT Driver helmet is for kidults who love Star Wars and The LEGO Group. | Source: The LEGO Group
The AT-ST necklace from RockLove is a luxurious way for Star Wars fans to represent their love for the franchise. | Source: RockLove
Funko has a variey of Star Wars Pops! for fans who like to collect. | Source: Funko
RockLove's Star Wars collection features the AT-AT necklace. | Source: RockLove
Another Star Wars Power the Force campaign standout is a galactic Tamagotchi. The Star Wars Darth Vader Tamagotchi from Bandai Namco turns Anakin Skywalker into a virtual pet.
Today’s announcement also includes the Star Wars POP! Bobbleheads from Funko, the Rebel Starfighter Boxed Watch Set from Citizen, and Star Wars Epic World of Action Mech Force Suits from Hasbro.
In this new campaign, fans will receive toys, collectibles, fashion pieces, and more from all over the galaxy. The products are available now or will be soon. For more information, as well as updates from the campaign, visit starwars.com.
STAR WARS X ROCKLOVE AT-AT NECKLACE
This sterling silver necklace represents the AT-AT and is a symbol of power and confidence. With fully moving legs and knees for strategic posing, this pendant brings the war machine to life.
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AT-AT DRIVER HELMET
The LEGO Group and Star Wars come together in this set. Kidults can build the helmet worn by drivers of the AT-AT with this complex kit.
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FUNKO POP! STAR WARS BOBA FETT VINYL FIGURE
Boba Fett is ready to join the collection! In retro colors, this vinyl figure of the bounty hunter joins the Force.
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REBEL STARFIGHTER BOXED WATCH SET
Fans will join the first line of defense in the galactic empire when they wear the Rebel Starfighter watch. Watch company Citizen and Star Wars have come together to create this stainless steel watch representing the iconic starfighter.
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The post Star Wars Launches the Power the Force Campaign appeared first on The Toy Book.
