MGA Entertainment continues to expand its L.O.L. Surprise! brand by introducing Sanrio to the popular collectible line. L.O.L. Surprise! Loves Hello Kitty and Friends Tots provide new unboxing experiences for all Sanrio fans, collectors, and consumers.
Following Hello Kitty’s 50th Anniversary in 2024, these surprise capsules celebrate the Sanrio icon with themed packaging and fun for all collectors. There are eight characters to collect, each featuring seven unique Sanrio-themed surprises.
In this limited-edition collection, each L.O.L. Surprise! tot wears an outfit inspired by Hello Kitty, Cinnamoroll, Pochacco, Keroppi, and more. Each character also has a hat and a drink inspired by the Sanrio character.
Hello Kitty joins the L.O.L. Surprise! collection. | Source: MGA Entertainment
There are eight Sanrio-themed characters to collect. | Source: MGA Entertainment
Each capsule includes seven unique surprises. | Source: MGA Entertainment
“On the heels of Hello Kitty’s 50th Anniversary celebration in 2024, we are excited to bring fans all-new L.O.L. Surprise! Tots to keep the collectible craze going,” says Isaac Larian, Founder and CEO of MGA Entertainment, “This is now MGA’s second year in partnership with Sanrio (the first with MGA’s Miniverse), and there is something special and lasting about the surprise unboxing of Hello Kitty favorites. We call L.O.L. Surprise! ‘the ball that started it all,’ just like Hello Kitty is the trailblazer in pop culture, so we’re excited to celebrate that nostalgia, innovation, and pure fun in 2025 and beyond.”
“Sanrio is known around the world for its iconic characters and influential presence in kawaii culture, and our fans are always looking for what’s next in the collectible space,” says Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. “We are excited to bring our spirit of friendship and surprise and delight to our community once again in partnership with such an innovative brand in the toy space. Following the success of our first collaboration with MGA, we are expanding to include several of Sanrio’s most beloved characters and combining the best of both worlds with a blend of surprise, fashion, collectability, and cuteness that is sure to delight fans of both brands.”
The L.O.L. Surprise! Loves Hello Kitty and Friends Tots collection ($12.99 each) is now available at major retailers, including Amazon, Target, and Walmart. To learn more about the latest L.O.L. Surprise! toys, visit mgae.com.
The post MGA Entertainment Brings Sanrio Partnership to L.O.L. Surprise! Collection appeared first on The Toy Book.
