The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.
Our Impulse & Novelties showcase includes 19 new products that retailers and other members of the trade should be aware of this year. Mini versions of NERF Super Soakers, Magic Mixies, and Mooshakes will capture a kid’s attention while new toys like GooToobz Squigglers can join the fidget collection.
Check out a digital version of this curated showcase below and click here to read the full issue!
NERF SUPER SOAKER NANO SOAKERS
These miniature versions of NERF Super Soakers can clip onto a backpack and shoot water streams up to 18 feet away.
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Available: Spring 2024
PEEPS SQUISHIS
These squishy Peeps combine the look of the classic sweet treats with a tactile, sensory experience.
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Spring 2024
GOOTOOBZ SQUIGGLERS
These transparent sensory tubes feature creepy, crawling creatures such as snakes, worms, and centipedes. Kids can watch as they zig and zag with each squeeze.
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Available: Spring 2024
MAGIC MIXIES MINIS
Each of the 90 micro-size Mixies comes with a unique reveal. Each one is on one of five teams: Moon (glow in the dark); Sun (UV reaction); Ice (cold temperature reveal); Star (glow-in-the-dark charms); or Rainbow (water reveal). Each team has common, rare, and ultra-rare characters for kids to collect, along with the limited-edition Rainbow…
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Available: July 2024
BUMPAS HUGAPOOS
These huggable companions easily attach to a laptop, pencil, phone, bag, and more. They come in a variety of vibrant colors to mix and match.
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Available: Summer 2024
MOOSHAKES — MINI SERIES CLIPS
Plush milkshake treats in cow cups are now mini. These keychains come in three styles: a pink strawberry, a black sesame, and a lavender brew. Kids can use them to accessorize their bags, backpacks, luggage, lunchboxes, and more.
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FIDGET BLOX (TOUCH, SOUND, VISION)
Fidget Blox are squishy, sensory, and satisfyingly fidgety. The Blox are available in three styles, each with a unique focus on fidget play: touch (squish and squeeze), sound (popping water beads), and vision (lava effect).
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Available: Fall 2024
NEEDOH MARBLEEZ
This Needoh has beautiful marble-like swirls and a super squishy jelly inside for satisfying squeezes. Every design is unique and colorful.
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Available: Spring 2024
BAND-IT BALL
Band-It Ball is a 3-in-1 ball that can be used to play any game, anywhere. With its flexible design and simple bands, the ball can be transformed into three different shapes — a traditional ball, football, and flying disc.
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Available: Spring 2024
DEVSERIES MYSTERY FIGURES WAVE 2
This collection includes 24 assorted 2.75-inch action figures and feature characters from online games such as Arsenal Reloaded, Build a Boat for Treasure, Brookhaven, Hide and Seek Extreme, Jailbreak, Legends of Speed, Livetopia, Murder Mystery 2, Muscle Legends, Ninja Legends, and SharkBite 2.
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Available: Spring 2024
TEAR & SHARE STICKERS
Each Tear & Share title includes 30-60 stickers across five sheets. Kids can tear the perforated line to separate a sticker from the rest of the sheet, then share stickers. Seven different titles feature stickers of sweets, birthday decorations, and more.
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STUMBLE GUYS COLLECTIBLE FIGURE BLIND BOX
Kids can unbox one of 24 Stumble Guys characters with this surprise toy. The inner package of each box is designed to look like a real game map that can be used as a playing platform.
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Available: Spring 2024
BOBA BEARS
There are six squishy bears, each a different color of the rainbow. The bead-filled bears are covered in dots and designed for sensory play.
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Available: Fall 2024
L.O.L. SURPRISE MIX & MAKE BIRTHDAY CAKE
Collectors can pour the ingredients into the mold, add water, wait a few minutes, then peel the mold off to reveal a birthday cake dress for the L.O.L. Surprise doll. Afterwards, kids can decorate the cake dress with chunky glitter sprinkles.
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FUNKY PAWS POP 2
This new collectible line is designed for kids who love surprises. Each chunky, multi-sensory character comes with different pop-out features and vibrant color-changing elements that delightfully sweeten the surprising experience. There are a variety of fun characters, such as animals and fruit, available.
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Available: Fall 2024
MINECRAFT 3D FOAM BAG CLIP SERIES 1
The first series includes 11 Minecraft characters as 3D foam bag clips. Each surprise bag contains one figure such as Steve, Alan, Chicken, Creeper, and more. There are two mystery characters as well.
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COILKINS
These snakes are posable, so kids can wear them on their arm, in their hair, or on their backpack. They can wrap around car seats, strollers, bicycles, and more. Kids simply pose them in a coiled strike position for realistic play. They can also be used as fidget toys.
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TAILKINS
These critters are both a fashion accessory and furry friend due to the hook and loop pads. Kids can drape them securely around their shoulders to show off their long, furry tails and bring them everywhere.
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FRICTION SPACE BUGGY
A fricition-powered design propels the buggy forward with an articulated astronaut figure ready to explore inside. Kids can open the buggy’s door to reveal a detailed command center that will ignitie their imagination for space missions and interstellar play.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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