It’s officially toy industry awards season, and with The Toy Book’s inaugural Pulse of Play Awards rolling out and public voting in progress for The Toy Foundation’s Toy of the Year (TOTY) Awards, all things play are in the mainstream as we enter the holiday home stretch.

One company up for awards in both programs is Abacus Brands, and in a new video, CEO (and TOTY-winner) Steve Rad serves up an epic rundown of all 115 TOTY finalists, speed dating style. Check it out for yourself…

Are you curious about what magazine Steve Rad used to assemble this rundown? Check out The Toy Book’s 2025 TOTY Issue right here. Good luck to all of this year’s finalists!