Christopher Ward is one of those brands that’s been doing it their very own way from the beginning. Between its direct-to-consumer business model to its recent expansion into approachable haute horology, the Christopher Ward team has been willing to experiment with new technologies and marketing strategies, pushing the industry forward—whether they like it or not. We recently had the chance to sit down with a familiar face, Michael Pearson is Christopher Ward’s Brand Director for the North America region. We chatted about the brand, the watches, and most importantly we discussed the opening of the company’s first showroom outside of England, located near Dallas, TX. We were also honored to be the team chosen to officially photograph the space for the public. Please enjoy both our conversation and these first-glimpse photos of Christopher Ward’s ambitious expansion.

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