MGA Entertainment Dives Into Makeup with Make It Mini

Date: 2024-12-05
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Reference: The Toy Book

MGA Entertainment’s latest edition to MGA’s Miniverse is a collection of Make It Mini Makeup that features real-life makeup products. 

The Make It Mini Makeup features a fictional brand called Wink + Blush that is inspired by traditional makeup companies. In each capsule, kids will find a DIY activity to create their own makeup product. The collection includes four eyeshadow palettes, three lip stains, three lip oils, and four nail polishes. Each capsule comes with an instruction card showing kids how to make their makeup. For example, the eyeshadow capsules come with two colored powders and an oil base that kids can mix together in different amounts to make different shades, then put each shade into the mini eyeshadow palette. Designed for kids ages 8 and up, these surprise capsules are a great way to introduce preteens to makeup while still encouraging creative play.

Kids can create 14 makeup products with the Make It Mini Makeup collection. | Source: MGA Entertainment

“MGA’s Miniverse prides itself of being the very first miniature brand where DIY meets collectability, and we’ve taken that concept to the beauty space with the Make It Mini Makeup collection,” says Isaac Larian, CEO and Founder of MGA Entertainment. “This collection is a love letter to our Gen Z and Millennial fans. It elevates the collectible experience with luxe products that have a place in their daily lives – whether it’s in your purse, on your desk, or on your vanity.”

The Make It Mini Makeup capsules are available now for $9.99 at major retailers and shop.mgae.com.

The post MGA Entertainment Dives Into Makeup with Make It Mini appeared first on The Toy Book.


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