Converse Reveals Shai Gilgeous-Alexander's New Signature Logo

Date: 2024-12-05
Shared By:
Val

Reference: Hypebeast

Converse has taken to Instagram to reveal Shai Gilgeous-Alexander's new signature logo for the brand. The design was revealed after the Oklahoma City Thunder guard was named the creative director of Converse Basketball.

The design was crafted under Gilgeous-Alexander's creative direction as he steps into the role to make a mark with the brand. The logo marks the new era and the first act of his tenure with Converse. The logo was originally hand-drawn by the athlete himself. The it stylized as two mirrored No. 2s -- a nod to his uniform number and a reflection of his duties on and off the court. Blending the world of basketball and fashion, the logo represents a balance between the sport and creative freedom coming together in harmony.

Hoping to push the limits and deliver creative and innovative products through Converse's storytelling, Gilgeous-Alexander and the brand debuted the logo via a 3D out-of-home installation in Toronto when the Thunders play the Toronto Raptors on December 5. Take a look at the logo above and below and get ready for what is to come.

View this post on Instagram

A post shared by Converse (@converse)

Click here to view full gallery at Hypebeast


Post Images

Tags

Footwear

Comments

Want some money?

Sell an item like this or something different. Enjoy some of the lowest seller fees on the internet! What are you waiting for??? Press the button!

Sell Item Like This!