The Gigglescape toy brand has officially launched with a full portfolio of plush.
Target has fresh offerings for families shopping on a budget. The retail big is already known for its impressive toy section, and now it’s stocking those shelves with an all-new house brand. Gigglescape stuffed animals and board books are affordably priced, but still made to last.
Chick and Egg Stuffed Animal ($10) | Source: Target
Pink Bunny Stuffed Animal ($10) | Source: Target
Unicorn Stuffed Animal ($9.99) | Source: Target
Gorilla Stuffed Animal {$9.99) | Source: Target
Lamb Stuffed Animal ($10) | Source: Target
Gigglescape stuffed animals have already launched on Target.com. The plush collection includes everything from a shark to a mythical unicorn, with more than 20 plush to choose from. Kids can get a giraffe, a dinosaur, a hermit crab, a bunny, and much, much more. The stuffed animals range in size from 9 to 19 inches and are designed for kids ages 1 and up.
We designed our Target toy brand, Gigglescape, to be truly adorable, high quality and affordable, with details that inspire creative play and bring joy to kids, parents and gift givers. With books priced at just $5 and most plush toys $10 and under, Gigglescape toys encourage play, discovery and imagination at an only-at-Target value.
The current Gigglescape offerings include plush and board books, all priced at $20 and under, with the majority of plush $10 and under. Target isn’t stopping there with this new brand, as the company has already revealed that toys, puzzles, and games are on the way.
The new Gigglescape stuffed animals are available now in-store as well as online. The plush as well as upcoming Gigglescape releases are covered under Target’s owned brand promise, offering returns within one year with a receipt.
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