Today, Puerto Rican singer and rapper Rauw Alejandro launches his latest album, Cosa Nuestra. To celebrate the launch TOYMAK3RS is unveiling a new collectible figure of Alejandro.

Each figure comes with a special collectors card equipped with an NFC chip that unlocks an exclusive digital VIP experience created by Jellybean. The experience includes a personalized digital certificate of authenticity, behind-the-scenes videos of Alejandro, discount codes for Rauw Alejandro merch, and a digital collectors card. 

“We are so excited to have been able to bring this toy to life for the iconic Rauw Alejandro,” says Natalie Rebot, President of TOYMAK3RS. “The design, craftsmanship, and exclusive VIP digital experience make this toy a true collectors item. We’re excited to redefine the fan experience by merging physical and digital elements, offering a next-level collectible through NFC technology and Jellybean’s digital platform.”

The Rauw Alejandro Collectible Toy will be available for a limited time at rauwalejandrostore.com starting today, Nov. 15.