Just dip into the Worn & Wound YouTube channel search for Tudor. Whether it’s ongoing interest in our hands-on videos with their watches or the popularity of our Thunderdome series, it’s clear that Tudor is an extremely important brand to our enthusiast audience. So when they offered their Tudor Boutique within the Tourneau space in the Meatpacking District of Manhattan as a venue for the kick off event of the Windup Watch Fair NYC weekend, we were both honored and excited.
The Thursday before any Windup weekend is filled with anticipation that you can genuinely feel. Fairgoers seem to be gearing up for either battle, a concert by their favorite band, or a little of both. The Tudor Boutique was a perfect place to both harness that energy and build on it for the rest of the long weekend.
Their boutique is designed to be a part showroom and part gathering space for the Tudor-curious. Last Thursday night, it was filled to capacity with fans of both the Worn & Wound and Tudor brands. This was most evident in the sheer amount of interesting and unique Tudor watches on the wrists of multiple attendees!
Attendees were greeted with a signature cocktail called the “METAS Manhattan,” referring of course to the Master Chronometer certification. A comprehensive standard that covers the main functional characteristics of a watch including: precision, resistance to magnetic fields, waterproofness and power reserve. Watches like Tudor’s Black Bay Ceramic, the Black Bay, and the new Black Bay 58 GMT have all undergone this series of rigorous tests in order to achieve the status of Master Chronometer, awarded by METAS.
With a beverage in hand, guests were treated to a slew of recent, and fair rare releases. They were permitted to go hands on with them and in some cases, even purchase! Tudor was kind enough to have their entire staff on hand, who were extremely knowledgeable, helpful, and willing to go as deep into the details as our savvy and enthusiastic guests were able to go. And it was no surprise that the new Black Bay Chrono “Blue” Boutique Edition was most definitely the star of the evening.
The best part of the night was easily seeing the excitement our guests had for Tudor. There was a kids-in-the-candy-store vibe that was undeniable. Thank you so much to everyone who came out to celebrate what was to be a massively eventful weekend. We truly appreciate you showing Tudor just how much their brand means to the enthusiast community. And of course, thank you once again to the Tudor team for your hospitality and support. On behalf of all the enthusiasts out there—we salute you.
