The Grand Seiko Flagship Boutique located on Madison Avenue in New York City is a key, new destination for watch enthusiasts when visiting the city. This multi-level flagship store is the largest Grand Seiko Boutique globally with an impressive presence on the corner of Madison Avenue and 55th Street.

Not only is it a well-designed experience, it’s a retail location that at any given moment is able to source extremely unique Grand Seiko references from around the world—even some rare and difficult to find pieces. In today’s video hosted by Worn & Wound Co-Founder and Executive Editor Zach Weiss, we’re visiting the boutique, meeting with Eric Downs, the boutique’s manager, and taking a look at four unique timepieces, three of which are only currently available only at this location, at this time. Zach breaks down each of the models and gives a brief description of why it’s a unique GS watch, especially for the US market. 

Enjoy the video and please be sure to make the Grand Seiko Flagship Boutique, at 540 Madison Avenue, a must-see stop on your next trip to NYC. Don’t hesitate to stroll on in, meet their friendly, knowledgeable team, and ask if there’s anything extra special on display!