In the early 2000s, Nike expanded into Japan to accommodate a growing market of sneaker enthusiasts. The brand established its CO.JP imprint – standing for “Concept Japan” – through which it released sneakers that were available exclusively in the namesake country.

The Nike Dunk Low "What The" first dropped in 2017, a sneaker featuring a bright color palette of orange, yellow, red and blue. The shoe is now set to return to store shelves during the holiday season.

The news arrives as part of Nike’s ongoing effort to reissue classic CO.JP releases. In January, the brand restocked the Dunk Low CO.JP “Ultraman,” a sneaker from 1999 named after a Japanese sci-fi character. And in May, Nike brought back a two-toned black and red CO.JP Dunk Low, also hailing from 1999.

This latest reissue takes its name from Nike’s Dunk Low “What The Dunk” line, which champions an eclectic concept of mismatched colors and patterns.

The Nike Dunk Low CO.JP "What The" is expected to be priced at $125 and drop for the Holiday 2024 season.

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