Los Angeles, California instantly conjures images of sea, sun, and starlets. However L.A. is also a treasure trove of architectural gems, many of which have become icons of both film, design, and culture. Many of these buildings were either designed during or heavily influenced by the Art Deco movement of the 1920s and ‘30s.

March LA.B is a French watch company that’s deeply inspired by the design cues emanating from Southern California in the early 20th century—specifically in Los Angeles—hence the “LA” embedded within their name. Their watch design nods to the great architectural icons built during this booming area oozing with style, sophistication, and a certain je ne sais quoi.

We took March LA.B’s newest model, the AM2 GMT, along for the ride while photographing three of L.A.’s most iconic Art Deco architectural gems, the Los Angeles Central Library, the CalEdison Building, and the Griffith Observatory. Coming all the way from Biarritz, France (a.k.a. the B in their name), the AM2 GMT was created to be an ideal companion for both cross-continental travel and curated urban exploration.