This board book features four colorful fidget pops for little hands to press as they explore counting, opposites, patterns, and more early learning concepts with Mickey, Simba, Lightning McQueen, and other Disney and Pixar friends.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

In the Santaverse lore, Frost Pips elves bloom from frost flowers and are known for their playful spirit and captivating charm. Kids can collect four different characters that are destined to become Santa’s Scout Elf helpers.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Disney Doorables is heading to a galaxy far, far away with a new Star Wars collection inspired by various films and series across the franchise. The Star Wars Doorables Galaxy Peek features 25 1.5-inch figures to collect and comes in a Death Star-inspired capsule. Each Star Wars Doorables Galactic Cruisers’ package features one of 10…

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This vending machine includes five drink-shaped, fruit-scented lip gloss containers that await dispensing. The flavors are peach-, blueberry-, watermelon-, or grape-scented. Kids will pull the tab to release the drink of choice, then continue to reveal two extra surprise treats in hidden compartments.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Fans can discover the magic of LEDs and circuit science as they construct two glowing lightsabers. This official Star Wars STEM- certified science kit bridges the gap between the Force and real-world technology.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Return to Hollow Earth with Godzilla and Kong! When a colossal threat is discovered within our world, Godzilla and Kong must fight to protect their existence — and our own. Playmates Toys’ new line of 6-, 7-, and 11- figures is based on the feature film Godzilla x Kong: The New Empire. Additional figures and…

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

There are eight posters that can be used to help kids express emotions, increase self-awareness, and understand compassion. The posters showcase different emotions for kids to discuss, remind viewers that they are enough, and provide calming advice.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

More than 50 Disney characters are joining the Pop it! Pets family. Kids can collect Disney Princesses, princes, furry characters, and loveable sidekicks.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The viral hit gets a glow-in-the-dark update with a built-in glow string supercharger. Designed for indoor and outdoor play, ZipString Luma includes a USB-C charging cable and comes with five different strings.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

These musical jewelry boxes feature themed artwork on the outside and lots of space for kids to store their jewelry on the inside. They come in three styles: Fairy, Unicorn, and Ballerina (pictured).

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The two latest Pokémon Squishmallows include Clefairy and Teddiursa. These two plush come in soft, 10-inch and 14-inch variations.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can drift to sleep under the soothing illumination of this lantern. The set comes with a trio of storybook puzzle panels that can be mounted onto the lantern.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Inspired by Rex’s clone helmet featured in the Star Wars: Ahsoka live-action series, this helmet features a rangefinder that kids can flip up and down to hear series-inspired sound effects, and press the left-side button to distort their voice.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

After unboxing the ingredients, kids can mix, shape, and decorate their “ice cream” layers using the mold and themed cake topper. Then, they pop the cake into the fridge, turn the temperature dial down, and listen as the freezer plays ice cream truck music. When the music stops, they can open the freezer to reveal…

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can choose from six colorful, tropical fish plush, each with its own unique charm and silly, unpredictable behavior. Little ones can also opt for accessories like the fish bubble, in which fish can encase themselves, or a boat that the fish can actually drive.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This 50-piece set includes digital science experiments based on human anatomy and comes with beakers, measuring cups, baking soda, and more, plus hands-free goggles, which are compatible with all phones with access to the Google Play Store and Apple iOS App Store.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

With this pinball machine, kids can explore lessons in physics and mechanical engineering by customizing their own course that uses edible gumballs as pinballs.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Icing on the Cake is a multilayered strategy game in which players with a sweet tooth compete to make the highest scoring cake after two rounds. Players place sprinkled edges around the board and connect cake pieces of the same flavor to win big.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This bird comes in pink and blue and features more than 40 sounds and reactions. When kids put the bird on their finger, they can record and play back secret messages or the bird can listen to and repeat what kids say.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The Jiggly Bugs collection features various insects, including bees, snails, and caterpillars. Kids can touch the bug’s head to see it jiggle, walk, and move around. The Jiggly Bugs also move across the Super Playground, which features stackable track pieces as well as playground accessories.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Nockles is a collection of soft, bendable, “funstruction” and fidget toys that snap together and morph into amazing shapes. Kids can expand ‘em, collapse ‘em, snap ‘em, pull ‘em, flip ‘em, bend ‘em, and pop ‘em.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can create Rainbow Loom bracelets with designs featuring popular Care Bears characters. The collection features the Celebration Bracelet Kit and the Dare to Care Bracelet Kit. Each craft kit includes colorful rubber bands, Care Bear beads, and a Cheer Bear Happy Loom.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The ever-expanding action figure collection continues this year with six new characters from Demon Slayer: Kimetsu no Yaiba and Naruto. Each stands 5 inches tall and features 27 points of articulation.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The original Party Pal now comes in a bright and fun rainbow pattern. Kids can groove along to the music and moves of this quirky pup that wiggles, walks, and delivers a confetti surprise.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Celebrate the wrestling legend’s last match of all time with this 10-inch PVC Diorama featuring Sting holding his trusty baseball bat.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Characters and locales from ZAG’s Miraculous — Tales of Ladybug and Cat Noir enter the world of Playmobil with a new collection of figures and playsets. Kids can have hours of imaginative adventures with Marinette and Ladybug (pictured), Adrien and Cat Noir, Hawk Moth, and more.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

These Christmas-themed puzzles feature movies including Elf, A Charlie Brown Christmas, and Harry Potter. Each puzzle comes packaged in a tin globe with a hanging ribbon.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can cook up some fun with this playset that features a built-in stove, sink, shelves, and oven. For a realistic experience, the 38-inch-tall playset features 20 cooking and food accessories, lights in the stove burners, and cooking sounds and phrases from Bluey.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This virtual pet starts as a baby bunny, which, with a good amount of love and care, will grow into an adult bunny and multiply. Each bunny has its own unique personality, animations, and games.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

BloPens return to the U.S. market for the first time in nearly 25 years. The 1990s hit is an airbrush and marker in one that kids can use to create art using the included stencils or their own designs.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Highlighting animals of the rainforest, this line of rainforest critters gives kids an opportunity to make a stunning rainforest display. And of course, they are eco-friendly with fabric and fill made from recycled materials.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Families can enhance their experience with Snorble, a parent-directed, child-led smart companion, through a variety of costumes. Thanks to a little Lullaboo magic, Snorble’s face changes and new content is unlocked for kids to enjoy with each magical option.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can wear Wawa the Froggie as a backpack in three styles: a pink Strawberry (pictured), a soft Toadstool, and a fluffy Mothman. They can adjust the straps with the removable hooks to wear it as either a backpack or cross-body bag.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

The latest Tonies are designed to help kids build real-world skills through fun stories and catchy songs. Tonies play audio when placed atop a Toniebox (sold separately). These new Tonies cover topics including potty breaks and hygiene, confidence and friendship, and mindfulness and relaxation (pictured).

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can use the remote control to make the monster walk, stomp, and whip its tail around. Inspired by Godzilla x Kong: The New Empire, the remote control Godzilla features heat-ray breath, light-up features, and roaring sounds.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This trio of high-end The Legend of Zelda Brainteaser Puzzles challenge puzzlers to build up three familiar items and emblems from the storyline: The Master Sword, The Triforce, and The Hyrule Crest. Each puzzle has a Mensa-rated level of difficulty.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Animagic Axolotl is an interactive pet with a squishy body for sensory play and a magical water-activated light-up feature. Dunk it in water to see its heart light up, and watch as it floats to the surface of the water — just like a real axolotl! Available in pink and blue.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

This posed figure is inspired by the Blackhawks center and features a licensed NHL background for display.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can squeeze a Foosbot’s arms to make it spin and kick the ball. Foosbots feature fast-paced gameplay and a portable design perfect for on-the-go fun. The collection features four Foosbots: Rora, Tanga, Volt, and Tundra.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Step into the enchanting world of Oz with these deluxe costumes. The Wicked Witch Deluxe Kids Costume features a dress with an attached satchel, a flowing cape, and a hat, capturing the essence of the classic character. The Glinda Deluxe Adult Costume includes a pink dress, a crown, and an underskirt.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can send these mini planes flying with the included miniature air pump.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook

Kids can unleash their imaginations with this 32-piece set, which includes a 5.5-inch Strawberry Shortcake doll dressed in a baking outfit and a play oven.

• Share
• Link to Twitter
• Link to Linkedin
• Link to Instagram
• Link to Facebook