Build-A-Bear Workshop and BBC Studios have launched a new Bluey collection online and in Build-A-Bear stores. BBC Studios and Build-A-Bear Workshop’s licensing partnership began with Doctor Who, and the new line marks the first time Bluey has entered the Workshop.
Kids can dress their plush in outfits from the show. | Source: Build-A-Bear Workshop
Bluey accessories can be used with other Build-A-Bear products. | Source: Build-A-Bear Workshop
The T-shirt features the entire Heeler family. | Source: Build-A-Bear
Kids can take their toy bear home in this bag. | Source: Build-A-Bear
The collection includes make-your-own Bluey and Bingo plush — both plush products feature the name of the character on the left paw pad. Kids can accessorize the plush with Granny Janey and Granny Rita costumes, a T-shirt that features the whole family, a sleeper that features the siblings, and a Bluey toy bear carrier. The Bluey theme song and and character phrases can also be incorporated into the plush. The toy bears start at $30, and the collection ranges from $6.95-48.
“Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include Bluey,” Sharon Price John, President and CEO of Build-A-Bear Workshop, says.
“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal but also reflects our multi-generational reach. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.”
The collection is available now at buildabear.com and in stores.
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