Just Play has launched the HOLOBRITE Pixie Lantern, an innovative toy that merges physical and digital play.
Kids start by engaging with Wren, a hologram pixie that they can interact with on the color screen. Wren will encourage them to play games, choreograph and perform dance moves, read stories, and practice breathing exercises together.
Once kids get to know their pixie friend in the digital world, Wren will pop out of the top o the lantern as a real, 5-inch doll with shimmery 8-inch wings for imaginative doll play. Kids can also place Wren back into the lantern — when they do so, they’ll be rewarded with Pixie Points, which unlock new games, digital pets, decor items, and more.
Today’s kids move fluidly between digital and offline play with friends. The HOLOBRITE Pixie meets them in both worlds, offering a brand-new interactive friendship play experience. We are incredibly proud of the innovation that Just Play is delivering through HOLOBRITE.
There are more than 200 ways for kids to play with the HOLOBRITE Pixie, and the more kids play, the more they’ll discover.
HOLOBRITE Pixie Lantern is currently available at Amazon and Walmart, and will be available at Target later this fall. For more information on HOLOBRITE, visit holobrite.com.
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