Target and WubbaNub are bringing Bullseye to babies everywhere.
WubbaNub, known for its pacifier plush of the same name, is partnering with Target for a new offering. The company has launched a Baby Bullseye WubbaNub, available exclusively on the Target online store.
The new pacifier plush features Target’s Bull Terrier mascot, complete with the red Target circle over its eye. The WubbaNub is retailing for $15.99 and is free of BPA, PVC, and Phthalate. The pacifier is made from 100% silicone and the combined plush and pacifier are machine washable for easy cleaning.
Target has always been an exceptional retail partner of ours. The opportunity to design a WubbaNub featuring the beloved Bullseye terrier was an exciting and natural next step for us."
Target isn’t the first licensing partner WubbaNub has worked with. Based on late-night host Jimmy Fallon’s children’s books Everything is Mama and Your Baby’s First Word Will Be DADA, the Mama Penguin and Dada Moo Cow WubbaNubs launched in 2020. The company also offers several WubbaNubs inspired by Major League Baseball teams, such as the New York Yankees, the Houston Astros, and more.
The new Baby Bullseye WubbaNub sold out in just three minutes when it first hit the Target website earlier this month. It has since been restocked online, with plans to launch in-store down the line. WubbaNub has a long history of offering unique baby toys, with its patented pacifier plush design seeing success since 1999.
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