On the eve of Marketing Week during the LA Fall Toy Previews, Little Rebels revealed a new licensing partnership with Beverly Hills Teddy Bear Co. (BHTB) facilitated by Cuesta Licensing.
Under the new deal, BHTB, maker of the “World’s Softest Plush” line, becomes the master plush licensee for the growing Little Rebels brand. Marjorie Spitalnik founded Little Rebels to provide a “playful and educational experience, empowering young minds to explore the incredible legacies of trailblazing women,” including Amelia Earhart, Marie Curie, Mary Jackson, and Malala Yousafzai.
After noticing that my daughter’s school textbooks lacked stories of women’s achievements, I took it upon myself to change that. I found books, but nothing interactive or playful. We learn better through play, so I decided to create a toy that could teach history in a fun way. That’s how Little Rebels was born in 2019.”
In the past five years, Little Rebels has become an award-winning brand with a companion app and a retail network that includes retailers and museums across the U.S. The new deal with BHTB opens new avenues for building the brand and extending its retail footprint.
“I'm grateful to be a part of an innovative and modern technology in plush to educate our 'Little Rebels' about the legendary Rebels that forged a path for us all."
Retail buyers and other parties interested in Little Rebels or other Beverly Hills Teddy Bear products can call 310.6254734 to book a meeting. The BHTB showroom is located at 1960 E. Grand Ave. in El Segundo, California, Suite 350.
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