On Saturday, August 17th, Worn & Wound hit the West Coast to celebrate the opening of the newest headquarters of The James Brand. A large multipurpose space, the Oceanside, California The James Brand location serves as office space, a storefront highlighting their vast collection of EDC items, and now an event space capable of hosting the enthusiast community keen on engaging with and celebrating our shared hobbies. To celebrate its opening, The James Brand invited us out for a one-day-only pop-up event along with our friends from Artefkt, Belmont, Brew, Citizen, Lōcī, Zodiac, and of course, the Windup Watch Shop was there as well.
Recently, we have had the pleasure of hosting and attending some excellent meetups allowing us to share our enthusiasm in a more intimate setting. On our first visit to the greater San Diego area, we were overwhelmed by the positivity, passion, and overall good vibes hoisted upon us by the locals. Making the trek down from Los Angeles and up from San Diego, Oceanside became a confluence for both the watch and EDC communities to explore new gear pairings, share their collecting thought processes, and discuss practicality and design. We were blown away by the support and thank all those who attended and shared their passions with us!
With The James Brand focusing on minimalistic design with uncompromising functionality, it makes sense that their community and the watch community would overlap. It can sometimes be hard to explain exactly what caught our eye, drew us in, and ultimately pushed us to make the all-important decision of integrating an item into our daily lives. While it may seem uncommon to some to pull out your pocket knife at your typical watch show, this summer pop-up created a comfortable space to show off your EDC and discuss just those touchpoints. A similar theme though clearly stems from The James Brand as there was a consistent focus on color and eye-catching design. Once again, thank you so much to each of our participating brands and especially to The James Brand for hosting.
