AGC Toys and Beverly Hills Teddy Bear Co. have entered a master plush licensing deal for the Afro Goddess Warrior Collection.
The line will include 15 soft dolls and plush characters inspired by the Afro Goddess Warrior IP, which encourages self-discovery and celebrating your culture. The Afro Goddess Warrior plush line composes one part of a three-tier licensing program. The program, which is in partnership with Cuesta Licensing, will include physical toys, tech-enabled experiences, and gaming.
The messaging that women are damsels in distress is simply outdated. Women are natural Goddesses and warriors. We are brilliant, unique, and magical beings from the very start; and by ways of the Afro Goddess Warriors Collection, a tribe of committed licensees [and partners] that want to inspire resilience, culture, wisdom, and class in the current and future generations of women is growing. What a glorious time to be alive!”
The plush products will be available next year. The IP features more than 150 characters, the lands of Alkebulan, and more to transform into products.
“I am passionate about the celebration of the rich culture that Andrea [Furtick] has so beautifully developed with the creation of The Afro Goddess Warriors brand. I’m excited to have brought these two companies together, and we can’t wait to reveal what we have coming to retailers. It’s monumental,” Marlene Cuesta, CEO of Cuesta Licensing, says.
“We’re truly excited to partner for the mass creation of the Afro Goddess Warrior plush collection. This inclusive and uplifting energy is needed in the world today and we are happy to be a part of it,” David Socha, CEO of Beverly Hills Teddy Bear Co., adds.
For more information, visit agctoysinc.com.
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