Since 2015, the Windup Watch Fair has attracted watch enthusiasts from all walks of life to celebrate their passion and discover new brands and products. Over the last three years, the Windup Watch Fair has become one of the world’s largest consumer-facing watch events, serving as a powerful platform for brands and enthusiasts to come together in a one-of-a-kind setting. In 2024, this evolution continues with three shows, two new venues, and some new partnerships that will further enhance your Windup experience.

Windup Watch Fair San Francisco
May 3 – 5, 2024
Fort Mason – Gateway Pavillion
San Francisco, CA

We are thrilled to be returning to San Francisco, in an even more impactful way than ever. The Windup Watch Fair will be one of the first events in the newly reopened Gateway Pavillion on Pier 2 at the Fort Mason Center for Arts & Culture. With stunning views of The Golden Gate Bridge, this architectural renovation is an idyllic spot to gather, meet new brands, try new products, and experience enthusiasm together. It comes complete with breakout rooms for live podcasts, special guest speakers, and enthusiast group meetups. You won’t want to miss this iconic San Francisco experience.

Windup Watch Fair Chicago
July 12-14, 2024
Venue West
Chicago, IL

We’ll return to our beloved Venue West for our Chicago Fair in the West Loop neighborhood of the Windy City. Once again, we’ll bring brands from around the world to share their wares and tares. With more live podcast opportunities from some of your favorite content creators, unique evening experiences, and even some opportunities to take part in extracurricular adventurous activities, the excitement in the room last year was palpable, so much so that we’ve experienced more interest from brands in this show than ever!

Windup Watch Fair New York City
October 18-20, 2024
Center415
New York, NY

It all started in New York City, but now the Windup Watch Fair is taking on an entirely new venue in the heart of Manhattan. Center415 is on 5th Ave, just a couple blocks north of The Empire State Building. This iconic location will be accompanied by more room for both sponsors and attendees, special activation areas, a full bar, and lounge to keep you going through the show. We have always coordinated with our friends behind the WatchTime New York event at Gotham Hall to present our shows on the same weekend. This year, we’ll take that coordination a step further by integrating our programming and offering live events, hosted by WatchTime and Worn & Wound, within the Center415 footprint. It will be a weekend dedicated to watch enthusiasts and collectors like never before in the US.

Introducing the EDC Expo Presented by Carryology

Last year, beginning in San Francisco, the Windup Watch Fair introduced a new feature to the show, highlighting a select grouping of brands from adjacent categories to the world of watches that we affectionately referred to as EDC Alley. This year, in SF & NYC, we’re leveling up this area of the fairs to what is now called EDC Expo. This specially curated section of the show will be presented by our good friends at Carryology. Carryology, the leader in reviewing and covering carryable gear, is a worldwide publication and community. Their design and creative team works with the finest global brands to deliver the most sought-after limited-edition carry products in the industry.

We can’t wait to see you at the Windup Watch Fairs this year! They will continue to reflect our passion for thoughtfully crafted products and brands that elevate our daily adventures, foster relationships, and provide enduring value. Meanwhile, we hope the fairs will be a place for you and our amazing community to discover what’s new and experience the raw, unfiltered enthusiasm of the Windup Watch Fair.

* Members of the press and content creators should click here to learn more about our press registration and preview hours.