Kids Preferred is developing product ranges for two notable IPs in 2025: Peanuts and Miffy. 

Miffy, created by Dutch artist Dick Bruna in 1955, is a cartoon rabbit that’s become a popular character across product categories like apparel, plush, and collectibles. Kids Preferred is going to bring Miffy products such as soft books, plush, and developmental toys to the North American market. The Miffy licensing deal was brokered by the Joester Loria Group.

“We are excited to broaden our licensed toy portfolio, and the addition of Miffy is a seamless fit,” says Larry Presser, President of Kids Preferred. “Miffy has amassed a dedicated worldwide fanbase and we look forward to creating fun, innovative toys for fans of all ages that will be available throughout the North American marketplace beginning early 2025.”

Kids Preferred is also looking to the Peanuts comic strip, which turns 75 next year, and is eyeing a March 2025 product range reveal with select retailers. Among the items will be soft books, baby blankets, infant plush and toys, and a bathtime toys. 

Presser added, “We look forward to developing innovative infant toy lines to help usher in new generations of Snoopy fans.”

Learn more about Kids Preferred on the company website.