With Mattel‘s recent collaboration with AirConsole and BMW Group, UNO is officially hitting the road.

The three companies will unveil UNO Car Party! at Gamescom 2024, which takes place Aug. 21-25 in Cologne, Germany. Attendees can experience this new version of UNO by visiting the AirConsole Booth (Hall 10.1, Stand B028 – C029). 

BMW owners and their passengers can play UNO via their personal devices with the AirConsole controller system. Up to four players can experience UNO Car Party! on the road as long as the vehicle remains stationary.

Since 2022, AirConsole and the BMW Group’s partnership has brought innovative gameplay to BMW vehicles. UNO Car Party! joins its wide selection of games, including “Who Wants to Be a Millionaire?”, launched in collaboration with Sony Pictures Television last July.

“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware, and our phone-controlled gaming experience,” says Anthony Cliquot, CEO of AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or Bluetooth controls on the infotainment system.”

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” says Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”

Consumers can play UNO Car Party! In over 500,000 BMW and MINI vehicles via AirConsole starting Aug. 21.