Mattel Introduces ‘Wicked’ Doll Line Ahead of Film Release

Date: 2024-08-14
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Reference: The Toy Book

Mattel has released a line of fashion dolls inspired by Universal Pictures’ upcoming film, Wicked.

The new collection celebrates the movie’s heroines, Glinda and Elphaba, played by Cynthia Erivo and Ariana Grande. Deluxe fashion dolls of the leads feature Glinda wearing her signature pink ball gown, and Elphaba wearing a purple dress and sheer black cape ($39.99 each). 

The doll line’s release comes about two months prior to the film’s release. | Source: Mattel

The singing dolls in the collection highlight other memorable moments from the Wizard of Oz prequel. Donning evening wear, kids can hear Glinda sing “Popular” and Elphaba sing “Defying Gravity.” The set of the fashion dolls ($24.99 each), meanwhile, features Glinda and Elphaba dressed up for a party.

The Nessarose doll comes with a manual wheelchair rendered in gold. | Source: Mattel

Mattel’s Wicked collection also includes a Nessarose doll, played by the actress Marissa Bode in the film. The Nessarose doll is poseable and comes with an ornate, golden wheelchair ($24.99).


The film hits theaters Nov. 22. To view Mattel’s full Wicked fashion doll collection, visit the company website.

The post Mattel Introduces ‘Wicked’ Doll Line Ahead of Film Release appeared first on The Toy Book.


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