The Paris Olympics 2024 are currently in full swing, and there are several sneaker brands unveiling new designs inspired by a slew of federations and athletes. Along with the sporting madness, the likes of Nike, Jordan Brand, New Balance, ASICS, and more are continuing to come together for another week of footwear drops. However, before we get into what's coming up over the next seven days, let's review what went down in the industry this past week.
On the feature front, Nike captured a runner's motion frame by frame in the Pegasus 41, while the Hypebeast team also spotlighted 10 stand-out summer-ready shoes.
As for the news, Hypebeast readers were treated to the news that a new Supreme x Nike Air Force 1 may be dropping this year and the Swoosh also unveiled a collection of official images of the Nike Zoom Vomero 5 "Metallic Silver/Black." Elsewhere, Nike fit the Dunk Low "Malachite Gum" with suede overlays and readers could also take an official look at the Nike Shox TL "Black/University Red."
Outside of Nike, it was announced that two gray New Balance MADE in USA 990v6 makeovers are arriving soon, while Dr. Martens introduced a workwear-inspired Lowell Silhouette. Rounding things out, the adidas Superstar Millennium is coming back and a first look at the atmos x adidas Originals Samba "Tuxedo" surfaced to keep people talking.
With all of footwear’s key news recapped, let’s run through 10 of this week’s best releases to be hitting stores worldwide. Afterward, don’t forget to hit up HBX to shop styles that can be purchased today.
Nike Kobe 4 Protro "Gold Medal"
Release Date: August 6
Release Price: $190 USD
Where to Buy: SNKRS
Why You Should Cop: With the 2024 Paris Olympic Games in full swing, a slew of footwear powerhouses are releasing sneakers that tie in with the prestigious event. The Swoosh has never been afraid of Olympic-themed kicks, with its latest pair coming as the Kobe 4 Protro “Gold Medal.” First spotted back in March, the sneakers are designed with red, white and blue detailing, while a gold medal graphic is added to the sock liner. This has been included to pay homage to Kobe Bryant's victory at the 2008 Olympic Games -- and the shoe continues to keep its original look that lit up the court over a decade ago.
Marvel x KITH x ASICS Collection
Release Date: August 6
Release Price: Various
Where to Buy: KITH
Why You Should Cop: Marvel, KITH and ASICS have joined forces for a superpowered collection of sneakers inspired by a rogue's gallery of Marvel characters. Spider-Man, Venom and the Green Goblin all get shoutouts on the GT-2160, while the Silver Surfer appears on a shimmering GEL-Kayano 14 and Magneto makes his presence felt on a GEL-1130. Spider-Man and Venom's pairs arrive in a box set while the others are sold individually. Each pair is accompanied by a special comic book, some of which will even be PSA-graded.
New Balance MADE in UK 991v2 "Brandied Apricot"
Release Date: August 7
Release Price: $260 USD
Where to Buy: New Balance
Why You Should Cop: New Balance's MADE in UK hub has created some of the best sneakers to come out of Britain. From its Stone Island and Patta collaborations to general release colorways, the brand's Flimby factory is often moving the needle when it comes to creating refreshing and out-of-the-box kicks. The umbrella's latest design is no different, with its new 991v2 "Brandied Apricot" coming just in time for the UK's summertime. Designed with pigskin suede and a leather upper, the shoe's mix of fabrications enhances durability for those rocking the pair as an everyday style. Meanwhile, the sneaker's vibrant pink colorway -- which is complemented by grey and cream accents -- makes for a balanced aesthetic that can be mixed and matched with a slew of different looks throughout the UK's unpredictable summer.
Air Jordan 6 “Pearl”
Release Date: August 7
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: Coming as the second Olympic Games-themed sneaker in this week's round-up, Nike has unveiled the latest iteration of its classic Air Jordan 6. Arriving in a "Pearl" colorway, the sneaker is inspired by the streets of Paris, with its unique combination of shades boasting a blend of "Pure Platinum," "Glacier Blue," "Metallic Gold," and "Coconut Milk" colors. Additionally, a slew of other minor details have been added; a semi-translucent outsole, "Pearl" lace charms, and a collection of perforations for breathability are included to make the silhouette one of the most well-rounded inclusions for this week's list.
NAKED x adidas Tischtennis
Release Date: August 8
Release Price: $136 USD
Where to Buy: adidas
Why You Should Cop: adidas often pushes the boat out when it comes to its collaborations. The footwear giant has now connected with Danish streetwear brand NAKED to create a new collection that's inspired by the sport of table tennis. Presenting itself as a shoe designed for sport, the collaboration also adds a sense of streetwear flair, with the shoe designed with a low-riding silhouette that appears perfect for summertime fits. Meanwhile, the kicks include a leather tongue and canvas eyelet strips, laces, and lining. Rounding off the pair, the shoes are hit with grey suede detailing on the heel and toe panels along with a grippy gum outsole.
Nigel Sylvester x Air Jordan 4 RM "Grandmas's Driveway"
Release Date: August 8
Release Price: $160 USD
Where to Buy: SNKRS
Why You Should Cop: Renowned BMX rider, Nigel Sylvester, is continuing to roll out his "Grandma's Driveway" story with a new pair of collaborative kicks. Linking up with Jordan Brand to unveil his latest colorway, the sneakers commemorate the place where he first discovered his passion for bike riding at his grandma's house at four years old. The shoe's design is taken over by an "Anthracite" upper, while the midsoles are hit with sharp white and "University Red" detailing to bring a pop of color to proceedings. Additionally, a mini Swoosh is added for further details, while the sneakers are also completed with a rubber outsole for durability.
SAN SAN GEAR x ASICS GEL-TERRAIN
Release Date: August 9
Release Price: $210 USD
Where to Buy: SAN SAN GEAR
Why You Should Cop: Emerging South Korean label SAN SAN GEAR has become one of the most exciting brands in its country. The imprint often comes up with new and exciting concepts for fashion and footwear design, with its interest in paneling and technical detailing often applied to its looks that regularly hot-step through its hometown. A brand that also works with innovation at its core is ASICS -- and the footwear powerhouse has just linked up with SAN SAN GEAR to unveil a new footwear pack that's set to drop later this week. Coming in three colorways, the sneakers have been added to complement a wider apparel range for SAN SAN's Spring/Summer 2024 offering, with each unique colorway designed to sit cleanly with the line of technical looks that are dropping imminently.
Nike KD 4 "Nerf"
Release Date: August 9
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: As one of the most memorable models from Nike Basketball’s “golden era," the Swoosh's KD 4 "Nerf" is making its highly-anticipated return. Kevin Durant’s signature shoe originally dropped 13 years ago, becoming one of the most iconic basketball shoe lines of all time. The sneaker has been made in collaboration with Hasbro's foam-based brand Nerf, with its multi-colored aesthetic set to light up the court more than ever before with new and improved adjustments that make it perfect for the modern game. Meanwhile, the pair also comes with a shoe box that pays homage to the special packaging that came alongside the original pair.
Joe Freshgoods x New Balance 990v6 "Prom Blue" & "Paris Red"
Release Date: August 9
Release Price: $220 USD
Where to Buy: New Balance
Why You Should Cop: New Balance and Joe Freshgoods have become pretty close buddies over the years. It appears that the regular collaborators are always cooking up something new and fresh, with each passing collaboration always presenting itself as something so different to the one before. Now, the duo have reconnected for a 990v6 collaboration, with their two colorways of "Prom Blue" and "Paris Red" making their return for the second release. Designed with a pig skin suede upper, the shoe also includes perforated nubuck and breathable mesh that's coated in two vibrant red and blue colorways respectively. Meanwhile, the customary "N" logo sits on the midfoot alongside additional co-branding on the heel counter and tongue.
Air Jordan 1 High OG “Metallic Gold”
Release Date: August 10
Release Price: $180 USD
Where to Buy: SNKRS
Why You Should Cop:The Air Jordan 1 High OG "Metallic Gold" is the latest addition to Jordan brand's Fall 2024 collection. Designed with a combination of black, "Metallic Gold," and "Sail" shades, the sneaker is also crafted with leather perforations for breathability. Meanwhile, the mesh tongue provides an added sense of comfort, creating a foundation for the shoe's panels, eyestays, laces, collar, and toe box which are hit with gold and black detailing to round things off.
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