Minase and Fratello Collaborate for the Third Time with the New M-3 “Shiro”

Minase, the independent Japanese watch brand, and our friends at watch media outlet Fratello have collaborated on a third edition of the brand’s cult favorite M-3. After versions in purple and green each of the last two years, this latest release s

Minase Debuts a DLC Coated Limited Edition Horizon

Of all the countries with prominent watchmaking industries, it’s possible that Japan’s is least understood. There’s a mythology around Swiss, German, and even American watchmaking that transcends any particular brand, but for many “Japanese w