In 2013, two watch enthusiasts (Jake Kassan & Kramer LaPlante) dropped out of college with the dream of reinventing the watch industry. Tired of big brand markups, the duo set out to create a direct to consumer model. Due to enormous fan support, we became the second highest crowd-funded fashion brand in 2013. Through the amazing engagement of our fans we have established a growing community on social media amassing 1.5 million followers.
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