About Johan Eric

Minimalism never goes out of style. Well-crafted and functional items, including watches, provide a counterbalance to the complexities of modern life.  
 
The Johan Eric watch company understands this attraction to a functionalism-first philosophy. Danish design is, after all, part of the Scandinavian school of design, which celebrates form within the context of balance, simplicity and refinement – modernist principles that are heavily influenced by the Bauhaus movement of the 1920s. Such minimalism is enduring and less vulnerable to the ebb and flow of fashion, thanks in part to its ability to connect function and form so harmoniously.  
 
Johan Eric holds the tenets of minimalist restraint in high esteem. Rather than embellishing and exaggerating its watches, Johan Eric simplifies its designs to create refreshingly unadorned timepieces that make a statement by showcasing a confident and informal approach to personal style.  
 
Johan Eric fortifies its beautiful minimalist designs with nothing but the finest of resources. Using high-quality materials such as Mother of Pearl, 316L stainless steel, genuine leather, mineral crystal and natural diamonds, Johan Eric establishes itself as a rare mix of value, style and quality.  
 
The watch collections of Johan Eric are named after Danish cities and towns, drawing inspiration from the country’s history and remarkable geographical positioning as mainland Europe’s northernmost peninsula, between the North and Baltic seas, extending from northern Germany to the southern reaches of Sweden and Norway.  
 
Johan Eric watches for men and women are clean and unfussy, purposeful and proportionate, with tasteful dial designs that are perfect for daily wear. The cases are made from stainless steel, some colored with neutral IP colors including rose and yellow gold, and every watch is paired carefully with either a strap or bracelet to generate a seamless appearance.  
 
Johan Eric watches are – and always will be – an expression of quiet confidence and good taste.