When Robert Greubel and Stephen Forsey teamed up and launched Greubel Forsey in 2004, they shared a common view that there was still room for creativity in the development of complications in watchmaking. Their goal was to improve the performance of existing complications but also to invent innovative mechanisms. Over the years, they have honed their creative approach to fine watchmaking. The technical and aesthetic aspects complement one another, giving rise to bold creations. Greubel Forsey creations have been honoured with many prizes and are presented each year at the Salon International de la Haute Horlogerie (SIHH) in Geneva, which brings together some of the most prestigious watchmaking brands. Robert Greubel and Stephen Forsey create just under one hundred timepieces each year – which speaks volumes about the quality of their workmanship and attention to detail.
Our workplace, which is also importantly a living space, is forged in our own image. It perfectly reflects our duality, our commitment both to our heritage and to ground-breaking innovation. Greubel Forsey was previously divided over ten sites in La Chaux-de-Fonds but, in 2009, we brought all our activities under one roof, in a unique but dual-purpose setting.
Firstly, there is the Farmhouse, a splendid 17th-century listed rural building, painstakingly restored by local artisan, Gilles Tissot. We have retained the spirit of the building in the vaulted cellar, the beams and even the sundial. For our visitors, the Farmhouse is their first point of contact with the world of Greubel Forsey. It is a welcoming space where the understated combination of stone and wood creates a warm atmosphere.
Directly linked to the Farmhouse, a second building, designed by architect Pierre Studer, houses the Atelier – the actual development and production workshops. This building combines wood, metal, concrete and glass. Its sloping green roof gives the impression that it could have risen from the ground like a mountain. At the same time, it blends naturally into the landscape.
From a technical point of view, its double-skin glass façade acts as a natural thermal buffer zone meaning that the building heats or cools itself. It guarantees a constant temperature all year round, which is vital in developing our timepieces. Set in the mountains at an altitude of over 1000 m, La Chaux-de-Fonds is the highest city in Europe and is listed as an UNESCO World Heritage Site. Our Atelier is therefore the first building of this type built at this altitude.
Sometimes you want the watch that "looks the thing," sometimes you want one that "does the thing." With this Greubel Forsey, you don't have to choose.
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