About Fendi

Fendi is an Italian luxury fashion house renowned for its sophisticated designs, craftsmanship, and innovation. Established in 1925 in Rome by Adele and Edoardo Fendi as a fur and leather shop, the brand eventually expanded its offerings to include ready-to-wear clothing, accessories, shoes, eyewear, fragrance, and more. One of Fendi's iconic features is its association with high-quality fur and leather goods. The brand's craftsmanship and expertise in working with fur have been central to its identity, leading to the creation of luxurious and exquisite fur pieces that have become synonymous with opulence and elegance. Fendi gained international recognition for its innovation and creativity, notably with the introduction of the "baguette" handbag in the late 1990s. The baguette, designed by Silvia Venturini Fendi, became a cult classic and a symbol of Fendi's fusion of contemporary style with timeless craftsmanship. The brand's double "F" logo, designed by Karl Lagerfeld in the 1960s, is another iconic element that has become synonymous with Fendi's luxury and sophistication. Fendi has collaborated with various artists and designers, continually pushing boundaries and blending traditional craftsmanship with modern aesthetics. The brand has showcased its versatility by exploring new materials, techniques, and designs, staying relevant in the ever-evolving fashion landscape. In recent years, Fendi has also been recognized for its commitment to sustainability, incorporating eco-friendly practices into its production processes and exploring sustainable materials without compromising on quality or luxury. Fendi remains a prominent figure in the fashion industry, celebrated for its timeless elegance, innovation, and ability to adapt while maintaining its legacy of exquisite craftsmanship and luxury.