About Dreyfuss & Co.

Each Dreyfuss & Co watch is hand crafted using the results of generations of Swiss horology expertise, using the finest materials and the most imaginative designers. We’re proud to uniquely number each beautiful timepiece with the knowledge it will provide enjoyment and reliable time-keeping for a lifetime to come. René Dreyfuss – Master Horologist Steeped in tradition, a Dreyfuss & Co timepiece is the legacy of René Dreyfuss, master horologist. Photo: René Dreyfuss The Seafarer Standard Seafarer watches are designed to be water resistant to 70m and each watch is tested in our quality assurance laboratory. Logo: Seafarer Standard Dreyfuss & Co Range Benefits Dreyfuss & Co watches have been designed and assembled by hand to be truly special, and to stand the test of time. Photo: Watchmaker Crafted in Switzerland Proudly made in Switzerland since 1890, each watch is individually numbered, unique to the watch wearer.
Owned and operated by Rotary Watches
Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss Group. The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company success led to the opening of a UK office. In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns. Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.