About Diadora

"Our dream is to exceed our previous successes, we have realised that we can make it come true by combining our capacity with teamwork." Enrico Moretti Polegato OUR VISION Winning, is not an objective in itself, it is the heart of our company that we aim to bring to the fore as a global leader in the Sport, Lifestyle and Safety Market, by means of trade-marks established on enthusiasm, cutting edge style and technological innovation. Research & creativity Creativity and imagination has made our company our grow; as well as research conducted into materials and construction systems, constant innovation in technology applied to sport, wellbeing and individual safety and, finally, Italian style, a company that has vision, is both transversal and global, these elements represent our greatest successes. Enthusiasm & sharing Enthusiasm is the base value that has always articulated our company, the real reason why we were born and why we exist. It is not merely our soul, our heart, but represents our determination to achieve our objectives, and the creative force in producing a winning product. If we are still here today, we owe it to our Group, made up of individuals who are tenacious and united; the Group is our greatest certainty. Trademark The word, Diadora, comes from the Greek, "dia-dora", which means “sharing gifts and honours". Sharing success, team spirit in competitive sporting activities, competition worthy of both team members and opponents, are some of the essential principles inherent in the Diadora trademark. Add to this, Diadora, with a wealth of high-flying and romantic imagery, flanked by a a symbol, a frieze that represent the concrete nature of the company’s artisan origins, which, from back in 1948, made footwear, not a point, or rather the point of a dart, but an open and stylised upper, which represents the main element in creating footwear for sport or work. since 2010 The path to renew Diadora has begun, and the company focuses on the factors that have made it over the years a point of reference for many: style and sports performance are the key words to its growth. Music as added to sports in the Olympus of style and the company’s collaborations remain firm atop these two worlds. 1948 Diadora was founded as an artisan’s laboratory for making mountain boots. These quickly established themselves as the best mountain and work boots on the market.