[VIDEO] Hands-On: the Amida Digitrend

Here’s the thing about wearing the Amida Digitrend: you can’t take a traditional wrist shot with it. It’s not an insignificant point in 2024, when the watch industry effectively lives on Instagram, and the currency through which influence is th

The Surprise Return of the Amida Digitrend

One of the most interesting stories to emerge from Watches & Wonders (and the surrounding events in Geneva that saw literally hundreds of brands exhibiting new novelties) is the seemingly robust state of truly creative watchmaking happening at al