A Week in Watches Ep. 94: Parades, Awards, and More!

This week’s episode of A Week in Watches is a bit of a doozy. We start off a with some quick coverage of few new releases from C Ward, Studio Underd0g, and Jaeger LeCoultre. After, we take a more in depth look at the new Serica 1174 Parade, the bra

Serica’s Parade is the Brand’s Most Ambitious Watch to Date

Nearly a year ago I sat in on a conference call with some colleagues and members of the Serica team, who outlined their upcoming slate of 2024 releases. They were particularly excited about a new watch they weren’t yet ready to show us that would d

Serica Introduces the 6190 M.S.L, a New Generation of their Classic Field Watch

It’s hard to believe, but this year marks the fifth anniversary of Serica, one of our favorite small brands to emerge in the affordable, independent watch scene. In a relatively short period of time, Serica has developed a truly distinct design lan

Introducing: Serica Expands Its Field Watch Offering With The New 6190 M.S.L Chronometer

New dials and colors form an elegant tribute to the golden era of sport watches.